FASHION NEWS:
Agradecimiendo. Blue Press Service @PR_BPS
Foto. Cortesía CH @HouseofHerrera
New York, New York (October 13, 2014) Appy Couple, a digital platform for engaged couples to create their own wedding application and website, announces their collaboration with Carolina Herrera. Appy Couple will debut the “Luxury Collection”- seven whimsical template designs inspired by exclusive House prints and decor - on October 13th coinciding with the Fall 2015 Carolina Herrera New York Bridal Collection. Blending design and technology, the partnership allows every couple to add a sense of style and personalization to their wedding website and mobile application.
The relationship between Carolina Herrera and Appy Couple grew from both brands desire to elevate and innovate within the bridal category, creating an option for couples looking for a digital tool that marries the luxury aspirations, inspired by Carolina Herrera signature aesthetics.
“I am thrilled to enter into this partnership with Carolina Herrera. This is a collection intended to elevate the experience for our couples. Since day-one, in beta, our brides and grooms have demanded a luxurious environment to announce, and share, one of the most important events of their lives ~ their wedding. Carolina Herrera is the perfect launch partner for our “Luxury Collection” as this House represents sophistication inherent in the iconic style of founder Carolina Herrera. Together we will reach new heights in the wedding market, said Sharmeen Mitha, Co-Founder of Appy Couple.
Carolina Herrera introduced her bridal collection in 1987 and from the beginning; the collection has been emblematic of femininity, a touch of romance and exceptional craftsmanship known to the atelier. Over the past two decades, Carolina Herrera bridal has grown into a destination beyond just fashion. With the introduction of the blog last year, www.CarolinaHerreraBride.com, the House has provided a platform to give more bridal content to those enthusiasts who admire and aspire to Carolina Herrera’s style and sensibility as it relates to weddings.
Appy Couple takes every sharing opportunity that a couple wants and/or needs and brings it all together magically into one platform – from photo sharing, RSVP’s, events, messaging, travel concierge, stories, registry and even virtual champagne toasts. Engaged couples go to appcouple.com and pick from 100’s of designs, but now, with the “Luxury Collection” they can go to appycouple.com and dress their wedding app and website with their favorite designer as they curate all the information they would like guests to have at their fingertips. One of the best things about the Carolina Herrera “Luxury Collection” is when the couple builds their app, a gorgeous wedding website is created automatically, so everyone can look like a tech guru and creative genius with absolutely no technical skills required.
Carolina Herrera (www.carolinaherrera.com) is an international fashion house recognized for timeless elegance and refinement. Founded in 1981 by Carolina Herrera, the eponymous label produces numerous collections consisting of ready-to-wear and accessories for women, men and children, as well as bridal and fragrances available in 105 countries at 15,000 points of distribution including 126 CH Carolina Herrera and 3 Carolina Herrera New York retail locations. The collections reflect an effortless sophistication inherent in the iconic style of founder Carolina Herrera.
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